ctr

What’s considered a good click through rate (CTR) on Google vs. Facebook?

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What's considered a good click through rate on Google vs. Facebook?

Google Ads and Facebook advertising are two very different platforms, but when you’re advertising on both, it’s tempting to compare metrics to see which is performing better. Here’s a quick overview on why you should be very careful about comparing the two and what kind of results you should expect from each. One of the … Read more

How Using Structured Data Can Increase Traffic to Your Site

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Example of structured data - recipes

This may come as a surprise to you, but web crawlers are still struggling to understand the content and context of your webpages. Even Google’s web crawlers are not 100% on this. I’m not saying that your pages are not getting indexed or that they are not ranking in the SERPs, but what I am saying is that you may be missing a huge opportunity to get more people to click through to your webpages.