Custom audiences, tailored audiences, matched audiences

Custom audiences, tailored audiences and matched audiences

Using customer data for your paid social campaigns Paid advertising on social media can be a bit of a minefield to say the least. Designing your campaigns for different ad placements, deciding on your messaging and calls-to-action as well as planning and managing an advertising budget can be time consuming, confusing and frustrating. Then we … Read more

Which advertising platforms are the best to use for my business?

Essential Online Advertising FRONT Cover SMALL

[This article is a chapter from our book “Essential Online Advertising: Spend Wisely, Get Results”, available on Amazon] Much of this may be common sense, but it’s never safe to assume everyone thinks this way especially when it comes to social media and areas of marketing that are new to them. With this in mind, … Read more