We get it, your website has been around a while. It served its purpose when you first commissioned it with your web developer, but now your business has grown and evolved. Perhaps you’ve changed your service offering, perhaps you work a little differently to how you did a few years ago or perhaps you’ve had … Read more
If you’re an avid Google Analytics user, or even if you just check in once a month to look at key reports, you may have already created a dashboard within Google Analytics so you can see all your key reports in one place. Dashboards provide a great, time-saving way to see the information that’s important … Read more
Data. There’s plenty of it. With Google Analytics, Facebook Insights, Google Ads reports, Twitter Analytics, Instagram Insights, the list is endless. All this data is great for us marketers. We want to know what’s working, what’s not, where our website traffic is coming from, which social media posts get the most engagement and how much … Read more
If you have a database of email addresses and you’re sending out email campaigns on a regular basis, but not reviewing and acting on the data in your reports, you’re just scratching the surface of what’s possible with email marketing. Each email marketing platform provides data on how well your campaigns perform from open rates … Read more
Google Analytics gives us a wealth of useful, insightful, but often confusing data about our website traffic and one such metric displayed on our dashboards is Bounce Rate. So, what is bounce rate, how is it calculated and what does it mean for your business? Let’s start with what a “bounce” is and what it’s … Read more