interpreting data

Why is my data different in Google Analytics to Google Ads?

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Data different in Google Analytics and Google Ads

Data is a wonderful thing for us marketers. We can use it to assess the return on investment we’re getting from our marketing efforts, track how users found us and get to know more about how they interact with our content. But, if you run ad campaigns on Google, Facebook, Instagram, etc, you may have … Read more

Dig deeper into data for better insights

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Dig deeper into data

Data. There’s plenty of it. With Google Analytics, Facebook Insights, Google Ads reports, Twitter Analytics, Instagram Insights, the list is endless. All this data is great for us marketers. We want to know what’s working, what’s not, where our website traffic is coming from, which social media posts get the most engagement and how much … Read more