goal tracking

Google Tag Manager for Newbies

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Google Tag Manager Introduction

Heard people mention “Google Tag Manager” or “GTM” and weren’t sure what they were talking about? We’ve got you covered in this introduction to this amazing (in our opinion) tool: Google Tag Manager (GTM) is a free tool from Google that allows you to manage and deploy marketing tags (snippets of code) on your website … Read more

Attribution models and Google Analytics

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Google Analytics Attribution Model Comparison Tool

Knowing where your website traffic is coming from is important. It lets you know how people are finding you and which marketing activities are paying off. What’s more important, though, is where your enquiries and sales are coming from as you may have a lot of traffic from one particular source that never converts. With … Read more