Google Analytics provides us with a wealth of information about how people find our website, how they interact with it and can even track how engaged they are with our content. The data in our reports is a critical part of being able to evaluate not only how our website performs at converting traffic, but … Read more
Engagement is something you may associate with social media – the engagement you get on your posts when people like, comment, share, retweet and reply to your posts – it’s a great indication that your content is hitting the spot and resonating with your audience. But have you ever measured the engagement on your website? … Read more
Thinking of outsourcing your social media? Sounds like a great idea, right? But how effective can an external agency be at representing your brand and generating a return on your investment?