event tracking

Google Tag Manager for Newbies

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Google Tag Manager Introduction

Heard people mention “Google Tag Manager” or “GTM” and weren’t sure what they were talking about? We’ve got you covered in this introduction to this amazing (in our opinion) tool: Google Tag Manager (GTM) is a free tool from Google that allows you to manage and deploy marketing tags (snippets of code) on your website … Read more

What events should we track in Google Analytics?

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What events should we track in Google Analytics?

Google Analytics provides us with a wealth of information about how people find our website, how they interact with it and can even track how engaged they are with our content. The data in our reports is a critical part of being able to evaluate not only how our website performs at converting traffic, but … Read more