Google Analytics provides us with a wealth of information about our website traffic from where it comes from, what device they used, how long they stayed and what products they purchased. There’s so much information, in fact, that it can be difficult to know what you should be tracking. What you should be tracking will … Read more
Tracking website visitors has never been easier with tools such as Google Analytics, but how do you track website visitors from offline sources such as direct mail and trade shows? Here’s how!
Google Analytics is a fantastic free tool used by millions of website owners and marketers to track the traffic visiting their website.
Whilst the metrics you need to focus on will depend on what your overall marketing goals are, there are some metrics that Analytics provides us that we needn’t get too hung up about. In this article, we’ll take a look at bounce rate as an example.
Providing you have your website linked to from your Google+ Business Page and you’re already using Google Analytics, you’ll now be able to see some of your data with your Google+ dashboard.
Google Analytics has become a big part of our working lives as marketing professionals. Where else could you get this much insight into your website visitors? Anyway, here I’ve picked out just 3 of my favourite reports which I use on a regular basis to report back to clients.
Business on the internet is a bit like a global DIY project. Some of the people out there are good enough to do a competent job and they get by. The problem is that the vast majority of people are producing DIY disasters. Faulty, dangerous wiring and insecure building work.
But don’t blame them. Blame the old internet ideology that you can make money online with no overheads and no experience.
If you’ve been browsing the web recently (and who hasn’t?), you may have noticed that more and more websites now have some kind of cookie warning when you first visit the site. It may be a banner across the top, a pop-over window that greys out the background content, or a more discreet tab in the bottom corner. These cookie warnings will usually ask you to accept or decline the use of cookies.