Google Analytics gives us a wealth of useful, insightful, but often confusing data about our website traffic and one such metric displayed on our dashboards is Bounce Rate. So, what is bounce rate, how is it calculated and what does it mean for your business? Let’s start with what a “bounce” is and what it’s … Read more
If your website is your online shop, your home page (or ‘homepage’) is your shop window, so it’s the last place you’ll want to be making mistakes when it comes to attracting new customers. As with a brick and mortar store there’s a right way and a wrong way to set up your shop window … Read more
Creating landing pages for your website visitors is one skill we can all benefit from, but optimising them for search engines such as Google and Bing, can be a different ball game. Firstly, we want our landing page to show up in search results. We want people looking for our services to be able to … Read more
It’s the million dollar question that we’d all like the answer to, but there are so many factors involved, it can be difficult to figure out why some websites and landing pages perform better than others at generating sales and leads. Here’s some of the main factors and issues we come across with landing pages: … Read more
[Guest post kindly provided by Convertica – the conversion rate optimisation specialists] In an online-centric world, being able to make Internet sales is a vital part of most businesses’ success. No matter the size of your business or its years of operation, you may need to increase your online sales. Whether you’re struggling to close … Read more
Whether you own a bricks and mortar store and would like to start selling online, or you are a purely online business, you’ll want to make sure you maximise the traffic and sales generated through your ecommerce site. But with all the competition out there, and low barriers to entry, how do we stand out … Read more
Digital marketing comes at a cost and one way you can determine if it’s worth the investment is by knowing how much you can afford to spend per lead. Read our example of how to establish how much a lead is worth to your business.
As the online world moves at an increasingly rapid pace, keeping up with the latest SEO strategy and design trend (not to mention catering for different devices on our websites) becomes a challenge. But the age old ‘form follows function’ still applies!
You can drive people to your website but can’t make them buy! Is your website capable of converting the traffic you’re paying for?
I’ve done my fair share of ranking reports for clients over the years. It’s something I’ve never really liked doing and always felt it needs to be sent back to the client with a list of reasons why this is not a valid or useful metric for measuring the success of an online campaign.