Launching a new website is exciting – the design’s fresh, the copy’s polished, and everything looks ready to go. But looks can be deceiving. If your goal is to generate leads (and not just compliments), you need to go beyond appearances. Before you hit publish, ask yourself these five questions to make sure your site … Read more
How Email Automation Can Help Service Businesses Nurture Leads and Build Long-Term Relationships In the competitive landscape of service businesses, your website is often the first point of contact with potential clients. But generating leads through your website is just the beginning. To convert those leads into loyal customers, you need to nurture them effectively … Read more
This post was kindly provided by Rashpal Singh Sagoo of BOXmedia. Find out more about the author. Are you looking for a way to get more leads? If so, you should consider using prospecting videos. Prospecting videos are a great way to connect with potential customers and introduce them to your business. In this blog … Read more
You’ve worked hard to generate leads from your landing pages, but it’s unlikely that your leads are ready to buy straight away. It can seem a little disheartening to see your marketing apparently “working”, but then not seeing an immediate increase in sales and new clients. It often comes down to timing. If your leads … Read more
Building an email database from scratch is tough. You can place a sign up form on your website relatively easily, but getting your website visitors to sign up can be more of a challenge. Particularly if you’re not giving them a compelling enough reason to subscribe. That’s where you need to think about giving them … Read more
Web design, like many things in this world, goes through different phases or “fashions” over time. When the internet was new, websites were limited in their design, relying on text-only layouts with limited fonts and tables to separate out the content. Frames were used to display different areas of a website such as the header, … Read more
Generating leads is one of the main goals we have when we invest in a website or any marketing activity. We want the phone to ring and the email enquiries to come through to our inbox each and every day. Lead generation is somewhat of an art and a science. We need landing pages that … Read more
What is email automation? Email automation is where you create any number of emails that will be sent out to your email database automatically. These can be a series of emails sent at regular intervals or a simple one-off email to welcome someone as a new client. Either way, these “workflows”, as they’re known, can … Read more
Digital marketing comes at a cost and one way you can determine if it’s worth the investment is by knowing how much you can afford to spend per lead. Read our example of how to establish how much a lead is worth to your business.