terminology

Twitter Jargon – 5 terms you need to know

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Twitter Jargon

With 320 million members Twitter is the 5th largest social media platform, and the most popular for consumers to interact with businesses. 54% of consumers will judge a business based on its interactions on Twitter and take action from that, with 77% users feeling more confident in a business once they have interacted with them. How then do you access the potential of Twitter for your business if you are not even sure about the jargon used?

Facebook Ads – 5 terms you need to know

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With the fall in organic reach on Facebook, it’s no wonder more and more businesses are using Facebook Ads to promote their products and services. If you’re new to the Ads Manager, there’s a few terms you’ll need to be familiar with in order to interpret your reports and assess the success of your campaigns.