Algorithm, anchor text, alt attributes—what do these terms really mean? SEO is notorious for its jargon, making it seem complex and inaccessible. However, this isn’t an attempt by your agency to confuse you with technical language; it’s simply the nature of search engine optimisation that necessitates the use of specific terms. Understanding this jargon is … Read more
With 320 million members Twitter is the 5th largest social media platform, and the most popular for consumers to interact with businesses. 54% of consumers will judge a business based on its interactions on Twitter and take action from that, with 77% users feeling more confident in a business once they have interacted with them. How then do you access the potential of Twitter for your business if you are not even sure about the jargon used?
Jargon. It’s everywhere when it comes to online marketing. From SEO to PPC to CRO, we’re all about three letter abbreviations in this industry. Here’s our guide to deciphering those terms you hear all the time but may not grasp what they mean.
With the fall in organic reach on Facebook, it’s no wonder more and more businesses are using Facebook Ads to promote their products and services. If you’re new to the Ads Manager, there’s a few terms you’ll need to be familiar with in order to interpret your reports and assess the success of your campaigns.
As a web designer, SEO and all-round Google Geek, I live in a world of jargon. To me, it’s just my native language, but to clients and non-geeks it’s a completely foreign language. It’s the same in many other industries too, such as insurance, medicine and marketing. So why is this a problem?