Updated: March 2025 One of the quickest ways to start generating traffic to your website is through Google Ads. You can create ads that appear at the top of search results when people search for your chosen keywords. Simple, right? In theory, yes. But one of the most common mistakes we see when inheriting underperforming … Read more
A little knowledge can be dangerous and it has never been more true than with SEO. SEO is one of those skills that people pick up snippets from various sources (credible or otherwise) and that can lead to some very questionable SEO techniques that will not only have zero benefit, but could even harm their … Read more
Having a new website built, particularly when you’re just starting out in business, can be one of your biggest investments. And with a myriad of options out there to get your online presence off the ground, it’s often tempting to go with the cheapest option (we’re not going to get into free website builders here … Read more
SEO. It’s all about keywords, right? But how do you know which keywords you should be using on your website? First of all, let’s look at why we do SEO in the first place. Is it to get your website to the top of page one in Google? Maybe. But for us, that’s just vanity. … Read more
SEO is dead – we’ve heard it so many times, but I wouldn’t believe it if I were you. That said, is keyword research becoming an obsolete part of the SEO process with advancements such as semantic search playing a bigger role in search engine rankings. Here’s what we think.
Google Analytics has become a big part of our working lives as marketing professionals. Where else could you get this much insight into your website visitors? Anyway, here I’ve picked out just 3 of my favourite reports which I use on a regular basis to report back to clients.
Everyone knows that Google provides a huge proportion of traffic to websites through its search facility and, in some more competitive industries, appearing on the first page of Google for your key search terms may be very difficult to do. Google AdWords provides a way for you to appear on the first page, alongside your competition. AdWords listings appear across the top (in the shaded box) and down the right hand side of the search results. If you look closely, you’ll see the ‘Ads’ text at the top of these sections. The listings that appear here, although they look similar to the other listings, are actually paid advertisements. Advertisers are charged an amount every time someone clicks on one of these listings and visits their website.