Running your own Google Ads account? It can be time consuming and often baffling digging through reports and trying to analyse the data. There are so many variables to consider and tweak to keep ahead of the competition and squeeze every ounce of profitability from your ad spend, so you’d be forgiven for not getting … Read more
Pay-per-click (PPC) Advertising is a popular way to generate traffic to a website, with text ads, display and video ads giving advertisers a variety of ways to reach their target audience. Over the years, PPC Ads have become synonymous with Google Ads, with Google being the most used search engine in the UK and the … Read more
PPC (Pay Per Click) campaigns are often an essential source of traffic and revenue for many businesses, so making sure you’re investing your budget wisely is essential. PPC can get expensive and, depending on your industry, ridiculously competitive, so keeping tabs on your campaigns’ performance is a must, but how do you know if you … Read more
Data is a wonderful thing for us marketers. We can use it to assess the return on investment we’re getting from our marketing efforts, track how users found us and get to know more about how they interact with our content. But, if you run ad campaigns on Google, Facebook, Instagram, etc, you may have … Read more
Showing up on the first page of search results when a potential customer searches for your products or services is a goal for many businesses, but with only a limited number of free slots on the first page, it’s tempting to pay for advertising on Google, just to beat the competition. Of course, Google Ads … Read more
Setting up Google Ads can be massively time consuming, particularly if you have a lot of products or services to sell or lots of keywords you want to target. Breaking down your campaigns into tightly themed Ad Groups can seem like an unnecessary complication, however, it’s a vital step in making sure your keywords and … Read more
Managing your own Google Ads account for the first time can be challenging. You’re faced with an overwhelming interface of tables, charts and settings and knowing where to begin can be daunting to say the least. Your primary focus is going to be on organising your campaigns, ad groups and keywords and navigating the options … Read more
Google Ads and Facebook advertising are two very different platforms, but when you’re advertising on both, it’s tempting to compare metrics to see which is performing better. Here’s a quick overview on why you should be very careful about comparing the two and what kind of results you should expect from each. One of the … Read more
[This article is a chapter from our book “Essential Online Advertising: Spend Wisely, Get Results”, available on Amazon] Much of this may be common sense, but it’s never safe to assume everyone thinks this way especially when it comes to social media and areas of marketing that are new to them. With this in mind, … Read more
Google Ads can be a minefield if you’re unfamiliar with the platform. There’s so many settings and variables to consider when creating and optimising campaigns that you could easily be wasting advertising budget or leaving money on the table! As we deliver training on setting up and managing Google Ads, we thought it would be … Read more