Tag: paid advertising

When should you pay for advertising on Google?

18 August 20267 June 2021 by Heather Robinson

Showing up on the first page of search results when a potential customer searches for your products or services is a goal for many businesses, but with only a limited number of free slots on the first page, it’s tempting to pay for advertising on Google, just to beat the competition. Of course, Google Ads … Read more

Bid Adjustments in Google Ads

18 August 202622 February 2021 by Heather Robinson

Managing your own Google Ads account for the first time can be challenging. You’re faced with an overwhelming interface of tables, charts and settings and knowing where to begin can be daunting to say the least. Your primary focus is going to be on organising your campaigns, ad groups and keywords and navigating the options … Read more