PPC (Pay Per Click) campaigns are often an essential source of traffic and revenue for many businesses, so making sure you’re investing your budget wisely is essential. PPC can get expensive and, depending on your industry, ridiculously competitive, so keeping tabs on your campaigns’ performance is a must, but how do you know if you … Read more
If you’re an avid Google Analytics user, or even if you just check in once a month to look at key reports, you may have already created a dashboard within Google Analytics so you can see all your key reports in one place. Dashboards provide a great, time-saving way to see the information that’s important … Read more
Google Analytics is a fantastic free tool used by millions of website owners and marketers to track the traffic visiting their website.
Whilst the metrics you need to focus on will depend on what your overall marketing goals are, there are some metrics that Analytics provides us that we needn’t get too hung up about. In this article, we’ll take a look at bounce rate as an example.