The worst time to prepare for a crisis is in the middle of a crisis. Preparing in advance with a crisis management plan, using social media to your advantage will minimise the impact on your brand. Here’s how…
When you think of Social Media, I bet you think of socialising with friends and marketing opportunities for your business. However, social media can be a good tool to use when managing a business crisis. A crisis is classed as anything from a broken website to negative publicity. In this article, we will look at ways in which you can use social media to manage these crises.
Your business can be made (or destroyed) purely on its reputation. Going back a couple of decades or more, that often meant word of mouth referrals were the backbone of your new business enquiries. If you gave a customer bad service, news could travel fast, but not as far and wide as it could travel today with social media, forums and online review sites which consumers are using more and more for research before buying anything from holidays to cars to shoelaces.