Do you use Facebook advertising for your business or organisation? Or are you considering using Facebook advertising to counter the effect the new algorithm is having on organic reach? Well here’s a few things you may not know about Facebook ads that could potentially offer you an even smarter way to advertise.
There’s no quick fix when it comes to building your brand, building your followerbase and building relationships with those followers. These things take time and effort over weeks, months and years. That’s probably not what you want to hear but the fact remains that although social media is mostly free to do, the real investment comes with your time (and patience!).
We have clients large and small and there’s nothing we like more than to help out the smaller businesses that would otherwise not be able to afford our expertise, so when New Rise Digital approached us to contribute to their new book aimed at small businesses, we jumped at the chance!
Yes, folks, I think the recession is still with us, but that doesn’t mean it’s all doom and gloom for businesses.
Historically we always see a surge in entrepreneurs setting up in business with people looking for inventive ways to replace their income or just add to it. And there’s always certain business sectors that will benefit from the otherwise depressing downturn in the economy, so how can digital marketing help?
Earlier this year, I reported on the new Facebook algorithm being a new opportunity for business Pages to capitalise on the increased exposure for link-share updates. However, since then, there’s been lots of reports of organic reach falling considerably for Facebook Page owners. Whether this is due to them not taking advantage of link-share updates, remains to be seen, but here’s what people are saying…
Providing you have your website linked to from your Google+ Business Page and you’re already using Google Analytics, you’ll now be able to see some of your data with your Google+ dashboard.
It’s still surprises us, here at Skittish, how many businesses are prepared to invest in a website without sitting down and setting some goals for what they want that website to do. More often than not, it’s not that they want a website but more that they know they need one to order to compete with their competition. What businesses need to consider is how their website fits in to their overall marketing strategy.
The first ever Biddable World Conference gets off to a great start! Here’s the highlights (and the slides) from our presentation on Twitter advertising,
Get more engagement from your Facebook Page updates and take advantage of the new algorithm Facebook are using to display updates in your fans’ news feed!
As we network and do business with others, we build up our contacts and connections on LinkedIn (or at least we should do!). However, as we’ve been delivering email marketing and social media training here at Skittish, we’ve found that not many people are aware that they can export a list of their connections including contact details into a spreadsheet (.CSV file). Like with all social media platforms, LinkedIn like to keep moving things around, changing things and generally making a fool out of people like us trainers as we try to show someone how to export their connections, only to find the page has completely changed and the link has moved!