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Is Keyword-Based SEO Dead?

18 August 202625 June 2016 by Heather Robinson
Keyword-based SEO

SEO is dead – we’ve heard it so many times, but I wouldn’t believe it if I were you. That said, is keyword research becoming an obsolete part of the SEO process with advancements such as semantic search playing a bigger role in search engine rankings. Here’s what we think.

Categories Keyword Research, Search Engine Optimisation Tags keyword research, keywords, search engine optimisation, semantic search, seo

Why you should pay for Facebook Likes

18 August 202615 June 2016 by Heather Robinson

Heard that paying for Facebook Likes is a bad thing? Think again! It might just be your ticket to social media success.

Categories Facebook, Social Media Marketing Tags facebook ads, facebook likes, facebook reach, social media marketing

The Google Goal Posts Have Moved Again – Should We Change Our SEO Tactics?

18 August 202631 May 2016 by Heather Robinson
Google algorithm goal posts

Algorithm changes, Penguin updates, Google penalties – all things we hear too often in the SEO world. So should we be changing our tactics every time Google moves the goal posts?

Categories Search Engine Optimisation Tags algorithm, google+, Link Building, outreach, seo, social media

Should I Build Local Landing Pages For Every Location I Want To Do Business In?

18 August 202625 April 2016 by Heather Robinson
Location landing pages for SEO

If you serve more than one location, you may have been told you should create landing pages that are optimised for each location. But is this a good idea? Well, yes and no; it all depends…

Categories Search Engine Optimisation, Strategy Tags google guidelines, local seo, location targeting, seo

How To Check Your SEO Agency Is Doing What It Should Be

18 August 20265 April 2016 by Heather Robinson
SEO Agency

SEOs don’t also have the best reputation, there are good ones out there, I promise! If you’re thinking of hiring an SEO agency, here’s a few things you should look out for before you do.

Categories Search Engine Optimisation Tags agency, relationships, search engine optimisation, seo, seo agency

5 LinkedIn Profile Pictures That Shouldn’t Happen

18 August 202625 March 2016 by Heather Robinson

We’ve probably all seen some of these LinkedIn profile pictures and I’m sure a few of you reading this are guilty of these too. So let’s take a look at the top 5 worst LinkedIn photos.

Categories LinkedIn, Social Media Marketing Tags linkedin, profile pictures, social media marketing

How to construct the perfect Page Title and Meta Description

18 August 202629 February 2016 by Heather Robinson
Page title and meta description

One of the most important on-page SEO factors is your Page Title, but it is often overlooked. Read our guide on how to craft the perfect page title for your web pages.

Categories Search Engine Optimisation Tags meta description, on page optimistion, page title, seo

Google Drops Ads on the Right of Search Results

18 August 202622 February 2016 by Heather Robinson
Google Removes Right Hand Ads from Search Results

It’s all change for AdWords customers as Google removes ads fro the right hand column in search results. So what will this mean for your business?

Categories Google Ads Tags adwords-google adwords, ppc, SERPs, update

3 Reasons Why No One Shares Your Content on Social Media

18 August 202615 February 2016 by Heather Robinson

You spend ages putting together posts for Facebook and Twitter, but no one engages with you? Why is it some brands do well on social media while others don’t?

Categories Content Writing, Social Media Marketing Tags content creation, social media engagement, social media marketing, targeting

Boost Your Organic Traffic by Optimising Images for Search

18 August 202623 January 2016 by Heather Robinson
Optimising images for search engines

It’s not all about words and text content. Google Images can be a great source of traffic for websites too. But only if you’re optimising your images for search engines.

Categories Search Engine Optimisation Tags google images, image seo, images
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About Me

Google Ads Consultant in Harrogate with 20+ years’ experience helping businesses like yours generate high-quality leads. Google Partner since 2007. Chartered Marketer.
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