email lists

Lead magnet examples that add value

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Lead Magnet Examples

Building an email database from scratch is tough. You can place a sign up form on your website relatively easily, but getting your website visitors to sign up can be more of a challenge. Particularly if you’re not giving them a compelling enough reason to subscribe. That’s where you need to think about giving them … Read more

Cleansing your email list for better email marketing

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Cleansing your email list for better email marketing

We’re big fans of email marketing here at Skittish. Email marketing done well, that is. Whether you’re just starting out with email marketing or you’ve been sending emails for a while,  an area often overlooked is the act of cleansing your email list. It often seems counterintuitive as you’re essentially removing people from your list … Read more