quality score

Many businesses and organisations use the Google AdWords advertising program to promote their products and services in Google’s search results. It’s often a great way to supplement an SEO (Search Engine Optimisation) campaign if a business operates in a very competitive market as Google AdWords allows you to compete with some of the bigger players and see your website appear on the first page of search results for your chosen search term. This can happen in a short space of time whereas an SEO campaign may take several months to see the website appearing so high up.