EAT your words – Expertise, Authority, Trustworthiness in SEO

EAT - Expertise, Authority and Trustworthiness

The acronym E-A-T isn’t new. In fact, it’s been around a good few years now, but if you’re not in the SEO industry, you’d be forgiven for not knowing what it stands for or what it means for search engine rankings. In 2018, Google released a new algorithm update which appeared to impact a lot … Read more