Whether you’re building an entire website or simply designing a standalone landing page, having the customer at the heart of your build is the only way to go to get results. It makes sense to consider why your customers are on your website, what they want to achieve and what information they need to push … Read more
The “smoke and mirrors” world of SEO has its fair share of conspiracy theories, folklore and misconceptions. In this article we look at just a few of the SEO myths we’ve heard recently and try to establish where they’ve come from and what the truth is behind SEO best practice. Myth #1: Having a social … Read more
“There’s no such thing as a free lunch” as the saying goes. But how do free website builders fare when it comes to getting your business online an a shoestring budget? Let’s take a look! If you’re a brand new business, budgets are often tight and there’s a myriad of shiny new things to spend … Read more
A little knowledge can be dangerous and it has never been more true than with SEO. SEO is one of those skills that people pick up snippets from various sources (credible or otherwise) and that can lead to some very questionable SEO techniques that will not only have zero benefit, but could even harm their … Read more
Having a new website built, particularly when you’re just starting out in business, can be one of your biggest investments. And with a myriad of options out there to get your online presence off the ground, it’s often tempting to go with the cheapest option (we’re not going to get into free website builders here … Read more
With the competition for online business increasing by the day, a Google search for your products or services becomes more competitive. Traffic from Google and other search engines is often the main source of traffic for a lot of businesses. Without traffic from search engines, we’re often left with no other alternative than to pay … Read more
A site that loads slowly is frustrating for the user. We’re all impatient beings and since the dawn of the internet we’ve been craving faster connections and quicker response times. It’s no wonder a slow loading site can have a negative impact on our marketing efforts by increasing our bounce rate and reducing the number … Read more
If you’ve ever wondered why those pesky competitors continue to show up higher than you on Google’s search results despite your SEO efforts, it might be time to roll up your sleeves and delve deep into a competitor analysis. Why do a competitor analysis? First of all, you might be thinking, what’s the point in … Read more
Unsplash (in case you didn’t know) is a royalty-free image sharing website that anyone can use to download and use professional photos for their website, blog or print projects (this site reeks of Unsplash images!). Starting in 2013 as a simple Tumblr blog with a mailing list that sent out a batch of new images … Read more
It’s usually one of first things you check when you have a new website built: where does it appear when you search for your products or services on Google? Are you ranking at the top of the page or above that competitor that’s been outperforming you for years? I know business owners who check their … Read more