Running your own Google Ads account? It can be time consuming and often baffling digging through reports and trying to analyse the data. There are so many variables to consider and tweak to keep ahead of the competition and squeeze every ounce of profitability from your ad spend, so you’d be forgiven for not getting … Read more
Pay-per-click (PPC) Advertising is a popular way to generate traffic to a website, with text ads, display and video ads giving advertisers a variety of ways to reach their target audience. Over the years, PPC Ads have become synonymous with Google Ads, with Google being the most used search engine in the UK and the … Read more
PPC (Pay Per Click) campaigns are often an essential source of traffic and revenue for many businesses, so making sure you’re investing your budget wisely is essential. PPC can get expensive and, depending on your industry, ridiculously competitive, so keeping tabs on your campaigns’ performance is a must, but how do you know if you … Read more
If you’re already running Facebook Ads, you’ll know that your ads will automatically show on Instagram unless you untick a few boxes in your placement settings. However, when was the last time you set up specific ads just for Instagram? According to Hootsuite, 50% of users become more interested in a brand after seeing an … Read more
Facebook Ads provide a wide range of advertising options, depending on your business goals. In this article, we’re looking specifically at ecommerce businesses, looking to sell more products through their online shop. If that’s you, dynamic remarketing is something you definitely need to be doing. Here’s why… First things first – get your pixel in … Read more
Showing up on the first page of search results when a potential customer searches for your products or services is a goal for many businesses, but with only a limited number of free slots on the first page, it’s tempting to pay for advertising on Google, just to beat the competition. Of course, Google Ads … Read more
Setting up Google Ads can be massively time consuming, particularly if you have a lot of products or services to sell or lots of keywords you want to target. Breaking down your campaigns into tightly themed Ad Groups can seem like an unnecessary complication, however, it’s a vital step in making sure your keywords and … Read more
Managing your own Google Ads account for the first time can be challenging. You’re faced with an overwhelming interface of tables, charts and settings and knowing where to begin can be daunting to say the least. Your primary focus is going to be on organising your campaigns, ad groups and keywords and navigating the options … Read more
Using customer data for your paid social campaigns Paid advertising on social media can be a bit of a minefield to say the least. Designing your campaigns for different ad placements, deciding on your messaging and calls-to-action as well as planning and managing an advertising budget can be time consuming, confusing and frustrating. Then we … Read more
Who doesn’t want to generate leads for their business at times like this? There’s lots of ways to go about acquiring new leads, but some social media platforms make it even easier with built-in features that let you collect data as part of your advertising campaign. Yes, that’s right, it’s part of their paid-for service, … Read more