Email open rates gone down? Not getting the engagement and click throughs you’d like from your emails? Are people unsubscribing? If you’re sending out the same emails week in, week out and they’re not hitting the mark for your recipients, there’s a natural decline in engagement. As with any relationship, to avoid this, you need … Read more
We’re big fans of email marketing here at Skittish. Email marketing done well, that is. Whether you’re just starting out with email marketing or you’ve been sending emails for a while, an area often overlooked is the act of cleansing your email list. It often seems counterintuitive as you’re essentially removing people from your list … Read more
Email marketing can play a huge role in growing your sales and leads through building long-term relationships, encouraging repeat business and keeping your brand front-of-mind. If you’re not sending email campaigns already, or growing an email database, you could be missing out on sales and losing them to your competitors who are actively keeping in … Read more
Marketing channels and tactics can get themselves a bad name when they’re abused by companies out to make a quick buck and email marketing is no different. For many, email marketing has become synonymous with unwanted spam and often dismissed by business owners as a marketing activity as they don’t want to be seen as … Read more
Generating leads is one of the main goals we have when we invest in a website or any marketing activity. We want the phone to ring and the email enquiries to come through to our inbox each and every day. Lead generation is somewhat of an art and a science. We need landing pages that … Read more
If you have a database of email addresses and you’re sending out email campaigns on a regular basis, but not reviewing and acting on the data in your reports, you’re just scratching the surface of what’s possible with email marketing. Each email marketing platform provides data on how well your campaigns perform from open rates … Read more
It’s a big problem for marketers looking to communicate with their audience via email: how do we avoid emails going into the spam folder so they have a chance of being read? Email service providers are constantly updating their spam filters in a bid to rid your inbox from unwanted emails. It’s great news for … Read more
Remember when getting an email was exciting? That little “ping” from your computer to say an email has landed in your inbox, or the reassuring tones of Joanna Lumley declaring “You have mail” (for those of you who remember AOL). It’s a far cry from today when our inboxes are bulging with unread, unwanted … Read more
What is email automation? Email automation is where you create any number of emails that will be sent out to your email database automatically. These can be a series of emails sent at regular intervals or a simple one-off email to welcome someone as a new client. Either way, these “workflows”, as they’re known, can … Read more
Since GDPR was introduced in 2018, we’ve seen many businesses avoiding email marketing altogether, but it’s not that difficult to comply, so why rule out a vital part of your marketing activities?