Your subject line is possibly the most influential factor in engaging your audience with email marketing. Those few words can make or break a campaign. It’s what your recipient scans in their inbox and helps them make a split second decision whether or not to open the email or hit delete. You might spend hours … Read more
If you have a database of email addresses that you use to send out regular newsletters and sales emails to your audience, you’ve probably encountered declining email open rates when you look at your reports. This can happen gradually over months or years, but sometimes we can see a drop in open rates with every … Read more
Email marketing is nothing new, in fact it pre-dates social media and is something many marketers have a love-hate relationship with. We know email marketing can be an extremely effective way to convert your audience into customers and encourage repeat business, but doing it well can be a challenge. One of the biggest concerns we … Read more
The subject line is one of the most important elements of your email campaign with 35% of people opening emails based on the subject line alone. Without a solid, enticing subject line, your recipients may never open your email to read the amazing content you have delivered to their inbox. So here’s 4 top tips to optimise your subject lines…