Google Analytics & Bounce Rate - Should You be Worried?

Google Analytics & Bounce Rate - Should You be Worried?

Google Analytics is a fantastic free tool used by millions of website owners and marketers to track the traffic visiting their website.

Whilst the metrics you need to focus on will depend on what your overall marketing goals are, there are some metrics that Analytics provides us that we needn't get too hung up about. In this article, we'll take a look at bounce rate as an example.

Twitter Jargon – 5 terms you need to know

Twitter Jargon – 5 terms you need to know

With 320 million members Twitter is the 5th largest social media platform, and the most popular for consumers to interact with businesses. 54% of consumers will judge a business based on its interactions on Twitter and take action from that, with 77% users feeling more confident in a business once they have interacted with them. How then do you access the potential of Twitter for your business if you are not even sure about the jargon used?