The subject line is one of the most important elements of your email campaign with 35% of people opening emails based on the subject line alone. Without a solid, enticing subject line, your recipients may never open your email to read the amazing content you have delivered to their inbox. So here's 4 top tips to optimise your subject lines…
Google Analytics is a fantastic free tool used by millions of website owners and marketers to track the traffic visiting their website.
Whilst the metrics you need to focus on will depend on what your overall marketing goals are, there are some metrics that Analytics provides us that we needn't get too hung up about. In this article, we'll take a look at bounce rate as an example.
For most businesses the key to achieving that success lies in subtly improving marketing techniques. Now is a perfect time to review what has and hasn’t worked in 2017 and to consider refining strategies for 2018. Jane Ellison-Bates of Manifest Marketing Ltd. provides a quick guide to setting out your marketing plans for 2018
With 320 million members Twitter is the 5th largest social media platform, and the most popular for consumers to interact with businesses. 54% of consumers will judge a business based on its interactions on Twitter and take action from that, with 77% users feeling more confident in a business once they have interacted with them. How then do you access the potential of Twitter for your business if you are not even sure about the jargon used?