There's more to Google AdWords than just those ads you see in the search results. This is where it all began for the search giant, but in the last seventeen years, we've seen more and more new features and weapons added to the AdWords arsenal. Are you taking advantage of them to get in front of your target audience?
Last year, I wrote an article called 5 LinkedIn Profiles Pictures that Shouldn't Happen, but I don't feel I covered all of them with that first 5, so here's another 5 profile pictures that seem to be representing professional people (badly) on LinkedIn.
Your business can be made (or destroyed) purely on its reputation. Going back a couple of decades or more, that often meant word of mouth referrals were the backbone of your new business enquiries. If you gave a customer bad service, news could travel fast, but not as far and wide as it could travel today with social media, forums and online review sites which consumers are using more and more for research before buying anything from holidays to cars to shoelaces.
2016 has in many ways been quite a low key year in terms of changes to search marketing that have affected the search engine results pages.
But that doesn't mean there have not been changes, in fact there have been a small number of huge changes, and in this blog post I'm going to focus on the three that I think has had the largest impact in 2016, and that could have implications as we move into 2017.
With the fall in organic reach on Facebook, it's no wonder more and more businesses are using Facebook Ads to promote their products and services. If you're new to the Ads Manager, there's a few terms you'll need to be familiar with in order to interpret your reports and assess the success of your campaigns.