Overview
Many businesses are worried about spending money on advertising online in case they don’t see results and they spend too much. This full day workshop will show you how to set up campaigns, keep full control of your budget and measure the success of your campaigns.
Who is it for?
Business owners and marketing people with a desire to drive more traffic to their sites using Google’s advertising platform. Or, existing advertisers who wish to improve the performance of their campaigns
How you will benefit
After the day’s session you will be able to:
- Set up a campaign on Google AdWords
- Report on your campaigns and identify areas for improvement
- Increase the profitability of your advertising campaigns
What you will learn:
- Setting goals and budgets
- Campaign structure and settings
- Keywords
- Ad Types
- Quality Score
- Conversion Tracking
- Advanced: Remarketing
- Optimisation and management of campaigns
Duration: Full day or 2 x half days
Location: Virtual (Online with a live trainer)
Prerequisites: Google AdWords account set up (NOT AdWords Express/Smart campaigns – if in doubt, please get in touch).
Your Trainer
Heather Robinson has been working in digital marketing since 2005, both in-house and managing her own boutique agency. Her approach to delivery is to make each session accessible to everyone, no matter what their current level of knowledge.
Heather has been a speaker at top industry conferences and has had several books published (all available to buy through Amazon!).
