Strategic PPC Services to Fuel Your Lead Generation Goals
Introduction: With 20 years of experience, I specialise in delivering high-performing PPC campaigns tailored to businesses looking to generate leads. Whether you’re looking to increase qualified leads, optimise ad spend, or refine your strategy, my services are designed to help you achieve measurable results.
Google Ads Campaign Setup
Set the foundation for success with expertly crafted campaigns tailored to your business objectives.
- Keyword research to target high-intent searches.
- Ad copywriting that converts clicks into leads.
- Strategic campaign structuring for maximum ROI.
- Audience segmentation to reach decision-makers.
Deliverable Example: Customised Google Ads campaign plan with ad group structures, targeting options, and performance goals.
Campaign Optimisation & Management
Keep your campaigns running smoothly and efficiently to deliver ongoing results.
- Continuous performance monitoring.
- A/B testing of ads and landing pages.
- Adjustments to targeting and budgets for better ROI.
- Negative keyword management to reduce wasted spend.
Deliverable Example: Monthly campaign performance reports with actionable recommendations.
Google Ads Audit
Uncover opportunities and eliminate inefficiencies with a comprehensive campaign audit.
- Analyse existing campaigns for gaps and missed opportunities.
- Identify areas to reduce costs and improve lead quality.
- Develop a tailored PPC strategy aligned with your business goals.
Deliverable Example: Detailed audit report with a roadmap for improvements.
Landing Page Optimisation
Maximise your conversions with landing pages designed to complement your PPC efforts.
- Recommendations to improve user experience and conversion rates.
- Alignment of landing page content with ad messaging.
- Tracking setup for better attribution and insights.
Deliverable Example: A list of actionable landing page improvements with mock-up examples.
Strategy Consultation
Review the potential of what Google Ads could deliver for your business in terms of traffic, leads and ROI
- Analyse search volume data and traffic forecasts
- Identify keywords to target and services to promote
- Develop a tailored PPC strategy aligned with your business goals.
Deliverable Example: Comprehensive strategy document with 12 month action plan for success.
Reporting & Insights
Maximise your conversions with landing Understand the impact of your investment with transparent, data-driven reporting.
- Regular updates on campaign performance.
- Clear visual dashboards to track key metrics.
- Insights to inform future campaigns and strategies.
Deliverable Example: Customised monthly performance report including lead quality analysis.
Why Choose Me?
✓ Lead Gen Focus:
Tailored strategies for businesses seeking high-quality leads.
✓ Proven Expertise:
20 years of PPC experience and a Google Partner since 2007.
✓ Personalised Approach:
I’ll work closely with you to ensure your campaigns align with your goals.
How It Works
Step1
Book a Free Consultation
Discuss your business needs and goals.
>>>
Step 2
Receive Your Proposal
Get a tailored plan designed to deliver results.
>>>
Step 3
Launch and Optimise
Watch your leads grow with expertly managed campaigns.
>>>