Struggling to come up with ideas for content on a regular basis?
It’s probably the biggest barrier for marketing teams and business owners, preventing them from being consistent in their content creation. So, here are some prompts to get you started and get the creative juices flowing!
Content Marketing Prompts
Events
- What upcoming events (conferences, webinars, local events) should your audience know about?
- How can your brand or product fit into seasonal events or holidays?
- Can you create a recap of a recent event your team attended? What were the key takeaways?
- How can your company showcase its involvement in community events or sponsorships?
- What are the biggest trends you observed at recent industry events?
People
- Who are the key figures in your company? Can you share interviews, bios, or behind-the-scenes insights?
- How have your customers or clients used your product in unique ways? Can you feature their stories?
- Can you highlight any industry influencers or experts your audience should follow?
- What are the personal success stories of people in your industry?
- How has your team grown or evolved, and what does that mean for your business?
Experiences
- Can you write about a customer’s experience with your product or service from discovery to resolution?
- What unique challenges has your team faced, and how have you overcome them?
- Can you showcase an experience that didn’t go as planned and what your business learned from it?
- How do real-world interactions with your product differ from expectations?
- What kind of emotional journey do customers experience when using your product or service?
Products & Services
- What problem does your product solve? How can you demonstrate that?
- What are the features and benefits of your product or service that customers may not be aware of?
- Can you create a comparison post showing how your product stands out from the competition?
- How has your product evolved over time, and what’s on the horizon?
- Are there any creative or unconventional uses for your products or services?
History
- Can you write about the history of your company and how it began?
- What milestones has your company reached, and how have they shaped its current direction?
- How has your industry changed over time, and how has your business adapted?
- Can you explore a significant moment in your industry’s history and its impact on today’s practices?
- What lessons can your audience learn from the past experiences of your company or industry?
Frequently Asked Questions
- What are the most common questions your customers ask, and how can you answer them in-depth?
- Can you explain any industry jargon or complex concepts in a way your audience can easily understand?
- What are the common misconceptions about your product, and how can you clarify them?
- How can you provide a detailed guide to using your product or service?
- Can you break down the typical buyer’s journey and answer key questions at each stage?
Case Studies
- What recent project or client success story can you showcase?
- Can you create a case study that focuses on a specific problem a customer had and how your product provided the solution?
- How has your service improved your client’s business over time? Can you quantify the results?
- What before-and-after comparisons can you make to highlight the value of your service or product?
- Can you showcase an innovative use of your product that exceeded client expectations?
Tips & Tricks
- What shortcuts or hacks can you share that will make your audience’s life easier?
- Are there advanced tips for getting the most out of your product or service?
- How can your audience improve productivity or efficiency in your industry?
- What are common mistakes customers make when using your product, and how can they avoid them?
- Can you offer advice on how to solve a specific challenge your customers face?
Industry News
- What recent trends or developments are shaping your industry right now?
- How are changing regulations or policies affecting your business or your customers?
- Can you offer commentary or analysis on a major recent event in your industry?
- How do emerging technologies impact your product or services?
- What upcoming changes in your industry should your audience be preparing for?
These prompts should help spark creativity and provide a wide variety of content ideas for your marketing team across different mediums and channels.
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