Social Media Strategy

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Who is it for?

This workshop is aimed at those already comfortable using social media platforms but want to gain a greater understanding of what makes a successful campaign and how they can further improve the effectiveness of their social media efforts.

What you will learn:

Writing a Social Media Marketing Plan

  • Goal setting
  • Identifying your target market
  • Getting your message write
  • Identifying the most appropriate social network(s)  - where your audience ‘hangout’
  • Defining Effective Tactics
  • Creating an Action Plan

Creating more engagement with paid advertising

Reporting on Success

  • Google Analytics
  • Facebook Insights
  • Twitter Analytics

Other useful tools to report on reach, engagement etc

Duration: 1 Day

Prerequisites: Basic knowledge of social media platforms and how to use them.