Social Media Strategy
Who is it for?
This workshop is aimed at those already comfortable using social media platforms but want to gain a greater understanding of what makes a successful campaign and how they can further improve the effectiveness of their social media efforts.
What you will learn:
Writing a Social Media Marketing Plan
- Goal setting
- Identifying your target market
- Getting your message write
- Identifying the most appropriate social network(s) - where your audience ‘hangout’
- Defining Effective Tactics
- Creating an Action Plan
Creating more engagement with paid advertising
Reporting on Success
- Google Analytics
- Facebook Insights
- Twitter Analytics
Other useful tools to report on reach, engagement etc
Duration: 1 Day
Prerequisites: Basic knowledge of social media platforms and how to use them.