Search Engine Optimisation: The Basics
Jargon-free, best practice.
by Heather Robinson
Get your website found on Google! Being visible on Google is the life blood of many businesses, driving customers to their website and generating sales. However, not every website can be on the first page of the search results. Aimed at small business owners, this book gives you some basic tips and advice to make sure your website gets the exposure it deserves. There’s also details of the tools you can use to monitor your site and find out why you may not be getting the results from your SEO efforts.
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Meet the author
Heather Robinson has been helping businesses and organisations get the most out the internet since 2005. Helping them to define and implement effective marketing strategies, manage budgets, and deliver the best results possible in line with their goals. As a marketing graduate, Heather has worked in all areas of marketing, but her passion lies with digital technologies, utilising platforms such as Email Marketing, Google AdWords and social media networks such as Facebook and Twitter to maximise exposure for her clients and driving a constant flow of traffic to their website.
In 2012, Heather set up 'Skittish', a boutique digital agency in the north of England with the aim of helping small to medium sized businesses get a good grasp of all the opportunities available to them in the online world. Her clients vary from solopreneurs and micro businesses, to larger, multinational companies. A lot of Heather's time is dedicated to delivering training and talks in her area of expertise, running regular workshops aimed at business owners on areas such as social media strategy and creating a content marketing plan. She also speaks regularly at local, national, and global digital marketing conferences and has contributed to Essential Digital Marketing for Small Business, by Simon Dunnant (2014).