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A/B split test your email subject lines like a pro!
Your subject line is possibly the most influential factor in engaging your audience with email marketing. Those few words can make or break a campaign.

How to Position Your Brand in a Crowded Marketplace
To be a professional in today’s society, you must be highly competent, have access to top-tier software tools, and a wealth of expertise that’d add

Do you have enough data to assess your PPC campaigns?
PPC (Pay Per Click) campaigns are often an essential source of traffic and revenue for many businesses, so making sure you’re investing your budget wisely

EAT your words – Expertise, Authority, Trustworthiness in SEO
The acronym E-A-T isn’t new. In fact, it’s been around a good few years now, but if you’re not in the SEO industry, you’d be

Lead magnet examples that add value
Building an email database from scratch is tough. You can place a sign up form on your website relatively easily, but getting your website visitors

Better Analytics Dashboards with Google Data Studio
If you’re an avid Google Analytics user, or even if you just check in once a month to look at key reports, you may have

6 simple ways to keep your business going with low-cost marketing
Business gone quiet? Need some inspiration to get you excited about your business again and get you back in front of your customers?
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About Skittish
Specialist digital marketing consultancy providing advice and support for ambitious businesses looking to grow and generate more business online.
We work with businesses who are frustrated at the lack of new enquiries and sales achieved through their website and worried they don’t appear in Google when their customers are searching for their products and services.
Strategies are created around your business goals and budget, with campaigns running across multiple channels to reach your most profitable customers, for maximum impact.
If you’re looking for a quick fix, instant results and are of the Del Boy mindset (This time next year, Rodney, we’ll be millionaires!), then we’re probably not a good fit. But if you’re prepared to invest in a long term strategy, prepared to re-evaluate, evolve and execute over months and years, then we’d be happy to have a chat.
About Heather

Heather Robinson founded Skittish in 2012 after a 7 year career in digital marketing in the financial services sector. With a couple of first class degrees, 4 published books and 18 years’ experience under her belt, she’s now helping organisations of all sizes to get the most from digital marketing.
Specialist subjects:
Website usability
Conversion rate optimisation
Search engine optimisation
Google Ads (PPC) advertising
Google Analytics