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Lead Magnet Promotional Checklist
Have a lead magnet but not sure how to use it? Enter the Lead Magnet Promotional Checklist! Designing a lead magnet takes time, consideration and

HTML vs. plain text emails
If you’re new to email marketing, you may not be aware that there are two types of emails we can send to our subscribers: HTML

Should you advertise on Bing? Introduction to Microsoft Advertising
Pay-per-click (PPC) Advertising is a popular way to generate traffic to a website, with text ads, display and video ads giving advertisers a variety of

Internal Linking for SEO
Google can seem like a mystery to many. We’re told that Google’s algorithm looks at over 200 on-page and off-page factors, but we’re not told

10 Reasons Why Your WordPress Website Is Slow & How to fix it
How long would you give a website that took too long to load? Google says that over 50 percent of visitors abandon a site if

Why does the data in Facebook Ads look different to Google Analytics?
Advertising on social media channels such as Facebook has many challenges for businesses. There’s targeting and budgeting, creating visuals that engage an audience and dealing

6 simple ways to keep your business going with low-cost marketing
Business gone quiet? Need some inspiration to get you excited about your business again and get you back in front of your customers?
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About Skittish
Specialist digital marketing consultancy providing advice and support for ambitious businesses looking to grow and generate more business online.
We work with businesses who are frustrated at the lack of new enquiries and sales achieved through their website and worried they don’t appear in Google when their customers are searching for their products and services.
Strategies are created around your business goals and budget, with campaigns running across multiple channels to reach your most profitable customers, for maximum impact.
If you’re looking for a quick fix, instant results and are of the Del Boy mindset (This time next year, Rodney, we’ll be millionaires!), then we’re probably not a good fit. But if you’re prepared to invest in a long term strategy, prepared to re-evaluate, evolve and execute over months and years, then we’d be happy to have a chat.
About Heather

Heather Robinson founded Skittish in 2012 after a 7 year career in digital marketing in the financial services sector. With a couple of first class degrees, 4 published books and 18 years’ experience under her belt, she’s now helping organisations of all sizes to get the most from digital marketing.
Specialist subjects:
Website usability
Conversion rate optimisation
Search engine optimisation
Google Ads (PPC) advertising
Google Analytics