Google AdWords Workshop



Many businesses are worried about spending money on advertising online in case they don’t see results and they spend too much. This full day workshop will show you how to set up campaigns, keep full control of your budget and measure the success of your campaigns.

Who is it for?

  • Business owners and marketing people with a desire to drive more traffic to their sites using Google’s advertising platform.
  • Existing advertisers who wish to improve the performance of their campaigns.

How will you benefit?

After the day’s session you will be able to:

  • Set up a campaign on Google AdWords
  • Report on your campaigns and identify areas for improvement
  • Increase the profitability of your advertising campaigns

What you will learn

  • Setting goals and budgets
  • Campaign structure and settings
  • Keywords
  • Ad Types
  • Quality Score
  • Conversion Tracking
  • Advanced: Remarketing
  • Optimisation and management of campaigns

Duration: 1 Day

Prerequisites: Google AdWords account set up (NOT AdWords Express - if in doubt, please get in touch)