Essential Online Advertising: Spend wisely, Get Results
by Heather Robinson
Essential Online Advertising is a pocket sized guide giving all the information a small business owner needs to know before venturing into the world of Google AdWords and social media advertising.
The book covers paid for advertising on the world’s largest search engine, Google as well as covering the paid advertising features of Facebook, Twitter, LinkedIn and YouTube.
If you’ve ever dabbled in online advertising and found it very expensive or just not effective, this book will explain which platforms suit which type of businesses and what you can expect from your advertising budget. Some platforms offer more cost effective solutions depending on what your goals are and by the end of the book, you will be in no doubt as to which strategy is right for you.
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Meet the Author
Heather Robinson has been helping businesses and organisations get the most out the internet since 2005. Helping them to define and implement effective marketing strategies, manage budgets, and deliver the best results possible in line with their goals.As a marketing graduate, Heather has worked in all areas of marketing, but her passion lies with digital technologies, utilising platforms such as Google AdWords and social media networks such as Facebook and Twitter to maximise exposure for her clients and driving a constant flow of traffic to their website.In 2012, Heather set up ‘Skittish’, a boutique digital agency in the north of England with the aim of helping small to medium sized businesses get a good grasp of all the opportunities available to them in the online world. Her clients vary from solopreneurs and micro businesses, to larger, multinational companies.
A lot of Heather’s time is dedicated to delivering training and talks in her area of expertise, running regular workshops aimed at business owners on areas such as social media strategy and creating a content marketing plan. She also speaks regularly at local, national, and global digital marketing conferences and has contributed to Essential Digital Marketing for Small Business, by Simon Dunnant (2014).