Email Marketing Success: Build Trust, Win Customers
by Heather Robinson
Email Marketing may not be as on-trend as Social Media, but it’s certainly more effective at acquiring new business and getting direct, measurable results from your efforts.
In this book, the second from Heather in the Solopreneur Guide series, she will look at where and how you should incorporate email marketing into your strategy to drive traffic to your website and convert visitors into paying customers.
Whether you’re new to Email Marketing or have dabbled in the past, this guide will give you the facts on how to stay legal whilst emailing your database as well as top tips to get your emails into the inbox and read by the right people.
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Meet the author
Heather Robinson has been helping businesses and organisations get the most out the internet since 2005. Helping them to define and implement effective marketing strategies, manage budgets, and deliver the best results possible in line with their goals. As a marketing graduate, Heather has worked in all areas of marketing, but her passion lies with digital technologies, utilising platforms such as Email Marketing, Google AdWords and social media networks such as Facebook and Twitter to maximise exposure for her clients and driving a constant flow of traffic to their website.
In 2012, Heather set up 'Skittish', a boutique digital agency in the north of England with the aim of helping small to medium sized businesses get a good grasp of all the opportunities available to them in the online world. Her clients vary from solopreneurs and micro businesses, to larger, multinational companies. A lot of Heather's time is dedicated to delivering training and talks in her area of expertise, running regular workshops aimed at business owners on areas such as social media strategy and creating a content marketing plan. She also speaks regularly at local, national, and global digital marketing conferences and has contributed to Essential Digital Marketing for Small Business, by Simon Dunnant (2014).