Email Marketing Workshop

Overview

Email Marketing may not be as on-trend as Social Media, but it remains significantly more effective at acquiring new customers – nearly 40 times that of Facebook and Twitter combined (McKinsey & Co., 2014). This full day workshop will show you how to successfully incorporate email into a digital strategy to generate new and repeat business.

Who is it for?

  • Business owners and marketing people who want to expand their knowledge of Email Marketing
  • Organisations who want to utilise Email Marketing to engage with their customers

How will you benefit?

After the day’s session you will be able to:

  • Devise a plan to build your database of email addresses
  • Construct effective subject lines to get your emails opened·       

What you will learn

  • What is email marketing and how can it benefit your business
  • The Law surrounding email communications
  • Collecting email addresses, building your database
  • Planning an email campaign that will get results
  • Email design and best practices
  • Get your email in the inbox and opened
  • What to write and include in your email
  • Reporting and improving campaign performance
  • Introduction to MailChimp

Duration: 1 day

Prerequisites: none