Easy Business Blogging from Scratch:
Build a blog. Build your audience. Build your business.
by Heather Robinson
Have you been avoiding starting a blog for your business? Know you should be blogging but think it's just too complicated to get started? This quick guide will take you through the basics of setting up a WordPress blog and creating a blogging strategy that will take you from blogging zero to blogging hero!
Meet the author
Heather Robinson has been helping businesses and organisations get the most out the internet since 2005. Helping them to define and implement effective marketing strategies, manage budgets, and deliver the best results possible in line with their goals. As a marketing graduate, Heather has worked in all areas of marketing, but her passion lies with digital technologies, utilising platforms such as Email Marketing, Google AdWords and social media networks such as Facebook and Twitter to maximise exposure for her clients and driving a constant flow of traffic to their website.
In 2012, Heather set up 'Skittish', a boutique digital agency in the north of England with the aim of helping small to medium sized businesses get a good grasp of all the opportunities available to them in the online world. Her clients vary from solopreneurs and micro businesses, to larger, multinational companies. A lot of Heather's time is dedicated to delivering training and talks in her area of expertise, running regular workshops aimed at business owners on areas such as social media strategy and creating a content marketing plan. She also speaks regularly at local, national, and global digital marketing conferences and has contributed to Essential Digital Marketing for Small Business, by Simon Dunnant (2014).