Success Stories

Read about how we have helped businesses and organisations achieve their goals...

Wetherby Racecourse & Conference Centre

Background

Wetherby Racecourse required additional digital marketing support to promote their Christmas meeting on Facebook. The meeting takes place each year on 26th and 27th December and having had to cancel due to flooding the previous year, there were concerns that ticket sales may be slow to gain momentum.

The Challenge

To sell out their Premier stand before the event and generate as many pre-event ticket sales as possible. We waited until a new website was launched before beginning the campaigns which left us with just over 6 weeks.

What we did

We planned and executed five separate advertising campaigns on Facebook including competitions, event promotions and discounts. Using a combination of custom audiences and remarketing, we targeted people who we knew were interested in horse racing and lived within a 50 mile radius of the venue.

The results

In just over 6 weeks…

We reached 110k people

Saw over 1,500 people view the event on the website

Collected over 1,000 email addresses

Sold out the Premier stand 15 days before the event (a new record!)

Generated a 260% return on their investment

“We are absolutely delighted with the results Skittish has achieved in helping us to promote our Christmas meeting. It has restored our faith in social media and we can confidently recommend Skittish and their services to any business looking to maximise the potential of Facebook.”
— Michelle Campbell, Sales & Marketing Manager at Wetherby Racecourse and Conference Centre

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LIFE Church

Background

LIFE Church hold an annual Women’s Conference each year called Cherish. In 2014, the church decided to take a huge leap of faith (pun intended), and move the conference to a larger venue – the First Direct Arena in Leeds.

The Challenge

To get more people to the website to read about and book tickets for the conference using social media channels and a budget of £1000. Oh, and we had just 8 weeks until the event!

What we did

We ran advertising campaigns on Facebook, Twitter and YouTube using the videos and graphics that their media team had already creating. We constantly changed the messages to give people a count down and sense of urgency to get their tickets booked.

We targeting females in the UK and Ireland of any age.

The results

In just 8 weeks…

We spent £1,000.

We reached 237,000 people.

We sent 5,300 people to the website. An increase in social media traffic of 26%.

We filled the arena!

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Tap Retailer

Background

Our client ran a small, independent online shop designing, manufacturing and selling designer bathroom and kitchen taps. They were looking to increase the profitability of their Google AdWords campaigns and save money.

The challenge

To increase sales from their Google AdWords account whilst reducing their advertising spend.

What we did

After a full audit of their account, we set to work optimising their AdWords campaigns.

The results

After just 1 month we…

Increased sales by 80%.

Reduced their cost per sale by £50 (54%)

Helped them smash their target of generating £10k in sales in month 2.

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