Social Media Marketing

What they won't tell you about content marketing [infographic]

What they won't tell you about content marketing [infographic]

You've spent hours or sometimes even days developing your content and now it's ready for public consumption. You hit the publish button and…nothing happens. Marketers today go on about content marketing and the importance of creating quality content that has some value, but what they don't tell you is the second half of the equation – content amplification. 

How to become an Instagram Instaguru! (infographic)

How to become an Instagram Instaguru! (infographic)

Instagram is the platform for reaching the younger audiences online. Whether you have a product or service to sell, you could be missing out if you're not using Instagram effectively. This infographic shows you how you can become an Instaguru!

Your Essential Guide To Using LinkedIn's New Publishing Platform

Your Essential Guide To Using LinkedIn's New Publishing Platform

Build your brand and credibility on LinkedIn by using their new publishing platform to distribute content. In this article we explore what you need to know from what to post to potential duplicate content issues.

Get more from Facebook Ads with Custom Audiences

Get more from Facebook Ads with Custom Audiences

Do you use Facebook advertising for your business or organisation? Or are you considering using Facebook advertising to counter the effect the new algorithm is having on organic reach? Well here's a few things you may not know about Facebook ads that could potentially offer you an even smarter way to advertise.

Does your marketing have momentum?

Does your marketing have momentum?

There's no quick fix when it comes to building your brand, building your followerbase and building relationships with those followers. These things take time and effort over weeks, months and years. That's probably not what you want to hear but the fact remains that although social media is mostly free to do, the real investment comes with your time (and patience!).

New Digital Marketing Book - Our Contribution

New Digital Marketing Book - Our Contribution

We have clients large and small and there's nothing we like more than to help out the smaller businesses that would otherwise not be able to afford our expertise, so when New Rise Digital approached us to contribute to their new book aimed at small businesses, we jumped at the chance!

How digital marketing can help businesses in a recession

How digital marketing can help businesses in a recession

Yes, folks, I think the recession is still with us, but that doesn't mean it's all doom and gloom for businesses. Historically we always see a surge in entrepreneurs setting up in business with people looking for inventive ways to replace their income or just add to it. And there's always certain business sectors that will benefit from the otherwise depressing downturn in the economy, so how can digital marketing help?

Drop in Organic Reach in Facebook?

Drop in Organic Reach in Facebook?

Earlier this year, I reported on the new Facebook algorithm being a new opportunity for business Pages to capitalise on the increased exposure for link-share updates. However, since then, there's been lots of reports of organic reach falling considerably for Facebook Page owners. Whether this is due to them not taking advantage of link-share updates, remains to be seen, but here's what people are saying...

Google Analytics stats now display on Google+ Dashboard

Google Analytics stats now display on Google+ Dashboard

Providing you have your website linked to from your Google+ Business Page and you're already using Google Analytics, you'll now be able to see some of your data with your Google+ dashboard.

Why just having a website isn’t enough

Why just having a website isn’t enough

It’s still surprises us, here at Skittish, how many businesses are prepared to invest in a website without sitting down and setting some goals for what they want that website to do. More often than not, it’s not that they want a website but more that they know they need one to order to compete with their competition. What businesses need to consider is how their website fits in to their overall marketing strategy.