You've spent hours or sometimes even days developing your content and now it's ready for public consumption. You hit the publish button and…nothing happens. Marketers today go on about content marketing and the importance of creating quality content that has some value, but what they don't tell you is the second half of the equation – content amplification.
Do you use Facebook advertising for your business or organisation? Or are you considering using Facebook advertising to counter the effect the new algorithm is having on organic reach? Well here's a few things you may not know about Facebook ads that could potentially offer you an even smarter way to advertise.
There's no quick fix when it comes to building your brand, building your followerbase and building relationships with those followers. These things take time and effort over weeks, months and years. That's probably not what you want to hear but the fact remains that although social media is mostly free to do, the real investment comes with your time (and patience!).
Yes, folks, I think the recession is still with us, but that doesn't mean it's all doom and gloom for businesses. Historically we always see a surge in entrepreneurs setting up in business with people looking for inventive ways to replace their income or just add to it. And there's always certain business sectors that will benefit from the otherwise depressing downturn in the economy, so how can digital marketing help?
Earlier this year, I reported on the new Facebook algorithm being a new opportunity for business Pages to capitalise on the increased exposure for link-share updates. However, since then, there's been lots of reports of organic reach falling considerably for Facebook Page owners. Whether this is due to them not taking advantage of link-share updates, remains to be seen, but here's what people are saying...
It’s still surprises us, here at Skittish, how many businesses are prepared to invest in a website without sitting down and setting some goals for what they want that website to do. More often than not, it’s not that they want a website but more that they know they need one to order to compete with their competition. What businesses need to consider is how their website fits in to their overall marketing strategy.