Doing SEO on your website? Stop right there, put down the mouse and step away from your computer. Did you know that you're doing potentially damage to your website's standing with Google? No? Well read on to find out why and how to stay on the right side of the search giant.
Business on the internet is a bit like a global DIY project. Some of the people out there are good enough to do a competent job and they get by. The problem is that the vast majority of people are producing DIY disasters. Faulty, dangerous wiring and insecure building work.
But don't blame them. Blame the old internet ideology that you can make money online with no overheads and no experience.
Google is constantly trying to deliver the best results possible for each and every search done through its search engine. In order to ensure we get the best results, Google makes regular updates to the way in which it ranks web pages. These changes are known as algorithm updates and they happen more often than you think. It is only when something major changes that we hear the news from Google themselves.
Traditionally, link building has been a major part of any SEO campaign. The more links you have, the better you'll rank in the search results. And sadly, that was the case for many years. Many SEO companies offered link building packages, and they no doubt still do today, but in order to keep clients happy the emphasis had been more on quantity than quality [I'm speaking from experience here, but I know there are some great SEO companies out there too]. As an SEO company it was a difficult position to be in. Building links in a natural, organic way is hard work and time consuming, something that some clients may not appreciate. Although I see clients becoming more aware of SEO techniques, I think it's really up to the SEO company to educate clients as much as possible and just be open and upfront about what's involved.