SEO is dead - we've heard it so many times, but I wouldn't believe it if I were you. That said, is keyword research becoming an obsolete part of the SEO process with advancements such as semantic search playing a bigger role in search engine rankings. Here's what we think.
It’s still surprises us, here at Skittish, how many businesses are prepared to invest in a website without sitting down and setting some goals for what they want that website to do. More often than not, it’s not that they want a website but more that they know they need one to order to compete with their competition. What businesses need to consider is how their website fits in to their overall marketing strategy.
Business on the internet is a bit like a global DIY project. Some of the people out there are good enough to do a competent job and they get by. The problem is that the vast majority of people are producing DIY disasters. Faulty, dangerous wiring and insecure building work.
But don't blame them. Blame the old internet ideology that you can make money online with no overheads and no experience.