Google+

Google launches 'Google My Business'

Google launches 'Google My Business'

Noticed anything different happening on Google recently? Well, if you have a Google+ Local account or a Google Places listing for your business, you should now have been upgraded to the new 'Google My Business' account which merges search, maps and Google+ bringing all your business information into one place.

Google Analytics stats now display on Google+ Dashboard

Google Analytics stats now display on Google+ Dashboard

Providing you have your website linked to from your Google+ Business Page and you're already using Google Analytics, you'll now be able to see some of your data with your Google+ dashboard.

Why Local Businesses Need To Know About Google+

Why Local Businesses Need To Know About Google+

Google as a search engine is great.  It’s a simple white page with a form and a button.  You enter your search term and... well, that's it really.

But when it comes to all the other stuff Google does, it always seems very complicated and unclear. This means that people who stand to benefit often don't.

So sit up and pay attention.  The recent changes to Google+ will help your business locally and this post is going to tell you how.

Social media etiquette - can and should social media be used as a sales tool?

Social media etiquette - can and should social media be used as a sales tool?

I watched in anticipation as a new Facebook group was set up to allow a group of business people to advertise their businesses to the other group members. This seemed to be a knee jerk reaction to the growing number of people hijacking the community Facebook group (originally set up to provide business people with a support network) with sales related messages.

Focus your social media campaigns

Focus your social media campaigns

Too many people and businesses jump into using social media because they know they should be, but have no clear plan of what they hope to achieve. In this post, I take it back to basics, looking at the 3 Ms of marketing and how you can use them to create a strategic social media marketing plan and achieve your goals.

Google+ Local, Google Places and Your Business

Google+ Local, Google Places and Your Business

If you serve local markets, it's going to be hugely beneficial to you to have an up-to-date Google+ profile.

Google+ isn't as big as Facebook yet, and the facility to search local Google+ pages  from within a Google+ account may not be well known, however, your Google+ Local page will still be displayed in Google's search results with a pointer on the map for people searching for services in a particular area.