Conversion Rate Optimisation

Usability Over Design: Or Why Form Should Always Follow Function

Usability Over Design: Or Why Form Should Always Follow Function

As the online world moves at an increasingly rapid pace, keeping up with the latest SEO strategy and design trend (not to mention catering for different devices on our websites) becomes a challenge. But the age old 'form follows function' still applies!

Why being number one in Google means jack

Why being number one in Google means jack

I've done my fair share of ranking reports for clients over the years. It’s something I've never really liked doing and always felt it needs to be sent back to the client with a list of reasons why this is not a valid or useful metric for measuring the success of an online campaign.

Why Hire An Internet Marketing Consultant?

Why Hire An Internet Marketing Consultant?

Business on the internet is a bit like a global DIY project.  Some of the people out there are good enough to do a competent job and they get by. The problem is that the vast majority of people are producing DIY disasters. Faulty, dangerous wiring and insecure building work.

But don't blame them.  Blame the old internet ideology that you can make money online with no overheads and no experience.

Conversion Rate Optimisation - is your website working for you?

Conversion Rate Optimisation - is your website working for you?

Any business with a website needs that website to generate income for the business, whether directly through an e-commerce website (online shop) or indirectly through a brochure-style website with a means to contact you.