Content Writing

SEO vs. Content Marketing - Which will get you the best results?

SEO vs. Content Marketing - Which will get you the best results?

SEO is losing favour in the Digital Marketing world and the focus seems to be shifting more and more towards Content Marketing. But is this the right move for your business?

What they won't tell you about content marketing [infographic]

What they won't tell you about content marketing [infographic]

You've spent hours or sometimes even days developing your content and now it's ready for public consumption. You hit the publish button and…nothing happens. Marketers today go on about content marketing and the importance of creating quality content that has some value, but what they don't tell you is the second half of the equation – content amplification. 

How To Master Guest Blogging In A Post-Penguin World

How To Master Guest Blogging In A Post-Penguin World

In yet another "sky is falling" moment in the world of Google algorithm updates, it was proclaimed in 2014 that Guest blogging was going to start being a sure-fire way to earn your site some negative ranking love. Attacking guest blogging is one example of how the internet has changed since the release of Google's Penguin and Panda updates.  When put together, Google's algorithm updates have worked on improving the quality of site content listed in search results.

Discover The Key Benefits Of Starting Your Own Blog

Discover The Key Benefits Of Starting Your Own Blog

Starting your own blog can have many benefits for you as an individual, or for your company. Blogging is a fantastic way to reach out and find people who are interested in what you are selling. The other great bonus is that the entry point to start blogging is well supported and low in cost. Although it can seem intimidating in the beginning, once you are up and running you will quickly discover the marketing benefits that blogging can bring.

Usability Over Design: Or Why Form Should Always Follow Function

Usability Over Design: Or Why Form Should Always Follow Function

As the online world moves at an increasingly rapid pace, keeping up with the latest SEO strategy and design trend (not to mention catering for different devices on our websites) becomes a challenge. But the age old 'form follows function' still applies!

Does your marketing have momentum?

Does your marketing have momentum?

There's no quick fix when it comes to building your brand, building your followerbase and building relationships with those followers. These things take time and effort over weeks, months and years. That's probably not what you want to hear but the fact remains that although social media is mostly free to do, the real investment comes with your time (and patience!).