If your website runs on WordPress, you'll need to know about Yoast's SEO plugin. It's not enough to simply install and activate the plugin, you need to know how to set it up and use it effectively. So here's our guide.
In yet another "sky is falling" moment in the world of Google algorithm updates, it was proclaimed in 2014 that Guest blogging was going to start being a sure-fire way to earn your site some negative ranking love. Attacking guest blogging is one example of how the internet has changed since the release of Google's Penguin and Panda updates. When put together, Google's algorithm updates have worked on improving the quality of site content listed in search results.
Starting your own blog can have many benefits for you as an individual, or for your company. Blogging is a fantastic way to reach out and find people who are interested in what you are selling. The other great bonus is that the entry point to start blogging is well supported and low in cost. Although it can seem intimidating in the beginning, once you are up and running you will quickly discover the marketing benefits that blogging can bring.
Link building has long been seen as the holy grail of Search Engine Optimization (SEO). Build links and lots of them and you'll see your site go from nowhere to number 1 in Google's search results. While that was true in a lot of cases, it's not that simple any more. You see, building lots of links is easy to do if you go to the right places (link farms, directories, etc), but this is not a long term strategy. This is gaming the system, deliberately attempting to manipulate the search results. It has no benefit to your website visitors either and could get your site banned.