You've spent hours or sometimes even days developing your content and now it's ready for public consumption. You hit the publish button and…nothing happens. Marketers today go on about content marketing and the importance of creating quality content that has some value, but what they don't tell you is the second half of the equation – content amplification. At its most basic form, content amplification is a paid media tactic that gets you in front of a highly targeted audience on social platforms and media sites. From there you can then drive traffic and social shares to your own site or social profiles, which in turn creates more opportunity for engagement and lead generation. It sounds simple enough, but still many companies struggle with getting the word out. And it's no surprise either considering 73 percent of content marketers produce more content now than even just a year ago. If you're struggling to find an audience for your business, it might be time to boost your amplification strategy. Consider these tips when starting your amplification efforts:
- Monitor your results – While content marketing itself isn't a quick tactic, amplification can help jumpstart these campaigns for a fast traffic spike. Make sure you keep track of your analytics and numbers to measure your efforts and decide when to pull back or push forward your campaigns.
- Choose the right outlet – There are a variety of different content marketing agencies, but not all of them will work with your brand. Do your research and find one that understands the entire process of content marketing from concept to creation. If you're going to social media, choose the one where you will capture a majority of your audience.
- Optimize your images and headlines – A/B test as many different options as possible and measure the results to see which ones perform the best. Does a question get more clicks or perhaps a negative slant might perform better. Either way, ensure the message you create is appropriate for your audience.
The below infographic provides more guidance on how to actually create your content to suit your audience and different amplification strategies you can use.