Video marketing

Ok, so technically, we don't directly provide video marketing at Skittish. We do, however, know some great videographers who can help us out. We also promote video to our clients to help build their online presence and convert more traffic into sales. Video can be used in pretty much any industry, even the mundane ones!

Some uses for video on your website include product demonstrations - research shows that peoples are more likely to purchase a product after watching a video of it being demonstrated.

Video Marketing
Video Marketing

Don't sell products? How about video FAQs? Answer common questions about your company or service with a human face!

Still not sure how you can use video? How about customer testimonials? Ask some of your long standing, satisfied customers to do a 'piece to camera' that you can use on your website to promote your business. They don't need to be long, and they can come across as being more genuine than written testimonials.

You can even use video it issue press releases on your site. So put down the pen and paper and announce the news yourself via video!

Video can also serve you well in the search engine results too. So give it a go!

Points to remember: Make sure it looks professional and not filmed on your shaky phone! And, don't forget to include a transcript underneath the video to let the search engines know what the video is about.

If you'd like to do some further reading on video marketing, I can highly recommend Distilled's Guide to Online Video Marketing