web design

Why Hire An Internet Marketing Consultant?

Why Hire An Internet Marketing Consultant?

Business on the internet is a bit like a global DIY project.  Some of the people out there are good enough to do a competent job and they get by. The problem is that the vast majority of people are producing DIY disasters. Faulty, dangerous wiring and insecure building work.

But don't blame them.  Blame the old internet ideology that you can make money online with no overheads and no experience.

Finding a good web designer

Finding a good web designer

I was recently asked at a networking event, how to find a good web designer. "Should I just Google Web designers in my area, or should I ask for a personal recommendation?" I'd say always go by recommendation like you would any tradesman, but there are a few other ways to find a good web designer that you can work with.

Cookies - why all the fuss?

Cookies - why all the fuss?

If you've been browsing the web recently (and who hasn't?), you may have noticed that more and more websites now have some kind of cookie warning when you first visit the site. It may be a banner across the top, a pop-over window that greys out the background content, or a more discreet tab in the bottom corner. These cookie warnings will usually ask you to accept or decline the use of cookies.

Conversion Rate Optimisation - is your website working for you?

Conversion Rate Optimisation - is your website working for you?

Any business with a website needs that website to generate income for the business, whether directly through an e-commerce website (online shop) or indirectly through a brochure-style website with a means to contact you.

Marketing your business online in 2012 - how was it for you?

Marketing your business online in 2012 - how was it for you?

Let's take a quick look back at 2012 and a brief glimpse into 2013 - how have you been marketing your business online and has it been successful?

What does your website say about your business?

What does your website say about your business?

Last Thursday, I had the pleasure of speaking at the December meeting of Ladies 4 Networking in Ossett. I had 10 minutes to give an insightful talk about what I do and hopefully impart some wisdom on the ladies who attended.

The title of my talk was "What does your website say about your business?" and here's the write up:

The Problem with SEO Jargon

The Problem with SEO Jargon

As a web designer, SEO and all-round Google Geek, I live in a world of jargon. To me, it’s just my native language, but to clients and non-geeks it’s a completely foreign language. It’s the same in many other industries too, such as insurance, medicine and marketing. So why is this a problem?